Value sales of laundry care recorded a strong double-digit increase in 2023 as soaring inflation pushed up average unit prices. Volume sales, meanwhile, were dampened as a result of increasing price sensitivity among Croatian consumers, and registered slight decline in the year. Demand for eco-friendly washing additives remained strong, although inflationary pressures resulted in more cautious spending and therefore slower growth for premium products. Sales of laundry care overall continued to b...
Euromonitor International's Laundry Care in Croatia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?? * Get a detailed picture of the Laundry Care market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Laundry Care in Croatia
Euromonitor International
February 2024
List Of Contents And Tables
LAUNDRY CARE IN CROATIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Price increases dampen volume sales in 2023
Importance of quality, as well as price
Saponia retains its lead with a wide product portfolio and an emphasis on protecting the environment
PROSPECTS AND OPPORTUNITIES
Value growth supported by rising demand for more expensive natural products
Low efficacy and busy lifestyles to impact bar detergents and hand wash detergent products
Manufacturers to focus on promotions, efficacy and attractive prices
CATEGORY INDICATORS
Table 1 Household Possession of Washing Machines 2018-2023
CATEGORY DATA
Table 2 Sales of Laundry Care by Category: Value 2018-2023
Table 3 Sales of Laundry Care by Category: % Value Growth 2018-2023
Table 4 Sales of Laundry Aids by Category: Value 2018-2023
Table 5 Sales of Laundry Aids by Category: % Value Growth 2018-2023
Table 6 Sales of Laundry Detergents by Category: Value 2018-2023
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2018-2023
Table 8 NBO Company Shares of Laundry Care: % Value 2019-2023
Table 9 LBN Brand Shares of Laundry Care: % Value 2020-2023
Table 10 NBO Company Shares of Laundry Aids: % Value 2019-2023
Table 11 LBN Brand Shares of Laundry Aids: % Value 2020-2023
Table 12 NBO Company Shares of Laundry Detergents: % Value 2019-2023
Table 13 LBN Brand Shares of Laundry Detergents: % Value 2020-2023
Table 14 Forecast Sales of Laundry Care by Category: Value 2023-2028
Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2023-2028
HOME CARE IN CROATIA
EXECUTIVE SUMMARY
Home care in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 16 Households 2018-2023
MARKET DATA
Table 17 Sales of Home Care by Category: Value 2018-2023
Table 18 Sales of Home Care by Category: % Value Growth 2018-2023
Table 19 NBO Company Shares of Home Care: % Value 2019-2023
Table 20 LBN Brand Shares of Home Care: % Value 2020-2023
Table 21 Penetration of Private Label in Home Care by Category: % Value 2018-2023
Table 22 Distribution of Home Care by Format: % Value 2018-2023
Table 23 Distribution of Home Care by Format and Category: % Value 2023
Table 24 Forecast Sales of Home Care by Category: Value 2023-2028
Table 25 Forecast Sales of Home Care by Category: % Value Growth 2023-2028