Laundry Care in Australia

Development in Australia’s laundry care market was driven by economic trends in 2024. Financial pressures in Australia have significantly influenced purchasing habits generally, and notably so in the laundry care category. More local consumers are turning to private label products such as Aldi’s Trimat and Almat, which have experienced strong growth due to their affordability and consistent quality. This shift reflects a broader trend of downtrading, as households prioritise cost-effective optio...

Euromonitor International's Laundry Care in Australia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.