Laundry Care in the US

Laundry care in the US experienced low retail current value growth in 2024, approaching sales of USD18 billion and representing nearly half of overall sales of home care products in the country. This significant contribution highlights the indispensable nature of laundry care products, driven by the universal need to wash clothes regardless of external events. In addition, premiumisation has further bolstered its prominence in value terms, reflecting the willingness of many consumers to invest i...

Euromonitor International's Laundry Care in USA market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.