Latvia Beauty and Personal Care

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $2,650	102 Pages	Euromonitor International	April, 2024	EP18778407

Best Price Guarantee
Price	from $2,650
Length	102 Pages
Publisher	Euromonitor International
Published Date	April, 2024
SKU	EP18778407

Latvia Beauty and Personal Care

In 2023, beauty and personal care in Latvia registered strong double digit current value growth for the second consecutive year. Price inflation was less severe compared to 2022 supporting a mild recovery in consumer purchasing power, although much economic uncertainty remained. Latvians were keen to invest in beauty and personal care they needed to support their lifestyles in the post-pandemic period. The premium segment grew at a stronger pace in current value terms then mass products, with sk...

Euromonitor International's Beauty and Personal Care in Latvia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Beauty and Personal Care in Latvia
Euromonitor International
April 2024
List Of Contents And Tables
BEAUTY AND PERSONAL CARE IN LATVIA
EXECUTIVE SUMMARY
Beauty and personal care in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA: Table 1 Sales of Beauty and Personal Care by Category: Value 2018-2023; Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023; Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023; Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023; Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023; Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023; Table 7 Distribution of Beauty and Personal Care by Format: % Value 2018-2023; Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2023; Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028; Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES: Summary 1 Research Sources
MASS BEAUTY AND PERSONAL CARE IN LATVIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Mass products hold their ground in economic downturn
Old Spice helps to drive sales in mass segment
International players retain the upper hand
PROSPECTS AND OPPORTUNITIES
Mass beauty and personal care faces slowdown
A more natural approach over the forecast period
Modern retail to support expansion of mass segment
CATEGORY DATA: Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2018-2023; Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2018-2023; Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2019-2023; Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2020-2023; Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2023-2028; Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2023-2028
PREMIUM BEAUTY AND PERSONAL CARE IN LATVIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Premium segment grows from a low base
Consumers generally prefer premium fragrances
Premium brands are strong in facial skin care
PROSPECTS AND OPPORTUNITIES
Healthy growth expected in upcoming period
Fragrances and skin care to remain the most popular premium products
E-commerce channel to remain of key importance
CATEGORY DATA: Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2018-2023; Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2018-2023; Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2019-2023; Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2020-2023; Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2023-2028; Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2023-2028
BABY AND CHILD-SPECIFIC PRODUCTS IN LATVIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Slowdown in demand for baby and child-specific products
Warmer summer creates bright performance in sun care
Daily routine remains a must for consumers
PROSPECTS AND OPPORTUNITIES
Key demographic trends will continue to hamper growth potential
Pharmacy channel to benefit from reliance on professional advice
Toiletries face competition from family and generic substitutes
CATEGORY DATA: Table 23 Sales of Baby and Child-specific Products by Category: Value 2018-2023; Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2018-2023; Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2018-2023; Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2019-2023; Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2020-2023; Table 28 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2020-2023; Table 29 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2020-2023; Table 30 Forecast Sales of Baby and Child-specific Products by Category: Value 2023-2028; Table 31 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2023-2028; Table 32 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2023-2028
BATH AND SHOWER IN LATVIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Sales continue to normalise post-pandemic
Old Spice strengthens its position in bath and shower
Hand sanitisers continue to contract
PROSPECTS AND OPPORTUNITIES
Maturity of bath and shower category to weigh on performance
International brands to lead the category
Liquid soap to outshine bar soap formats
CATEGORY DATA: Table 33 Sales of Bath and Shower by Category: Value 2018-2023; Table 34 Sales of Bath and Shower by Category: % Value Growth 2018-2023; Table 35 Sales of Bath and Shower by Premium vs Mass: % Value 2018-2023; Table 36 NBO Company Shares of Bath and Shower: % Value 2019-2023; Table 37 LBN Brand Shares of Bath and Shower: % Value 2020-2023; Table 38 LBN Brand Shares of Premium Bath and Shower: % Value 2020-2023; Table 39 Forecast Sales of Bath and Shower by Category: Value 2023-2028; Table 40 Forecast Sales of Bath and Shower by Category: % Value Growth 2023-2028; Table 41 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2023-2028
COLOUR COSMETICS IN LATVIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Colour cosmetics maintains strong performance
Affordable premium products in demand
L'Oréal Baltic faces growing competition from Cosnova GmbH
PROSPECTS AND OPPORTUNITIES
Muted growth for colour cosmetics
Opportunity lies in affordable quality cosmetics
Lips products shift towards lighter options
CATEGORY DATA: Table 42 Sales of Colour Cosmetics by Category: Value 2018-2023; Table 43 Sales of Colour Cosmetics by Category: % Value Growth 2018-2023; Table 44 Sales of Colour Cosmetics by Premium vs Mass: % Value 2018-2023; Table 45 NBO Company Shares of Colour Cosmetics: % Value 2019-2023; Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2020-2023; Table 47 LBN Brand Shares of Premium Colour Cosmetics: % Value 2020-2023; Table 48 Forecast Sales of Colour Cosmetics by Category: Value 2023-2028; Table 49 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2023-2028; Table 50 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2023-2028
DEODORANTS IN LATVIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Deodorants witness dynamic growth
Old Spice strengthens its leading position
Competitive landscape lead by international players
PROSPECTS AND OPPORTUNITIES
Static performance is expected in deodorants
Pharma deodorants expected to gain ground
Roll-ons and sticks to gain appeal
CATEGORY DATA: Table 51 Sales of Deodorants by Category: Value 2018-2023; Table 52 Sales of Deodorants by Category: % Value Growth 2018-2023; Table 53 Sales of Deodorants by Premium vs Mass: % Value 2018-2023; Table 54 NBO Company Shares of Deodorants: % Value 2019-2023; Table 55 LBN Brand Shares of Deodorants: % Value 2020-2023; Table 56 LBN Brand Shares of Premium Deodorants: % Value 2020-2023; Table 57 Forecast Sales of Deodorants by Category: Value 2023-2028; Table 58 Forecast Sales of Deodorants by Category: % Value Growth 2023-2028; Table 59 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2023-2028
DEPILATORIES IN LATVIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Volume sales of depilatories stabilise in 2023
Steady demand for women’s razors and blades
Veet leads in hair removal
PROSPECTS AND OPPORTUNITIES
Limited growth expected due to demographic pressures
Ongoing stability in the competitive landscape
Permanent hair removal is long-term threat to depilatories
CATEGORY DATA: Table 60 Sales of Depilatories by Category: Value 2018-2023; Table 61 Sales of Depilatories by Category: % Value Growth 2018-2023; Table 62 NBO Company Shares of Depilatories: % Value 2019-2023; Table 63 LBN Brand Shares of Depilatories: % Value 2020-2023; Table 64 Forecast Sales of Depilatories by Category: Value 2023-2028; Table 65 Forecast Sales of Depilatories by Category: % Value Growth 2023-2028
FRAGRANCES IN LATVIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Slowdown in fragrances reflects weak consumer confidence
Premium fragrances dominate in Latvia
Mass fragrances are under pressure
PROSPECTS AND OPPORTUNITIES
Muted constant value growth over forecast period
Local fragrances to lose further share
Premium fragrances to remain the preferred option in Latvia
CATEGORY DATA: Table 66 Sales of Fragrances by Category: Value 2018-2023; Table 67 Sales of Fragrances by Category: % Value Growth 2018-2023; Table 68 NBO Company Shares of Fragrances: % Value 2019-2023; Table 69 LBN Brand Shares of Fragrances: % Value 2020-2023; Table 70 LBN Brand Shares of Premium Men's Fragrances: % Value 2020-2023; Table 71 LBN Brand Shares of Premium Women's Fragrances: % Value 2020-2023; Table 72 Forecast Sales of Fragrances by Category: Value 2023-2028; Table 73 Forecast Sales of Fragrances by Category: % Value Growth 2023-2028
HAIR CARE IN LATVIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Hair care consumption slows amid economic uncertainty
Multinationals continue to dominate in hair care
Development opportunities in conditioners
PROSPECTS AND OPPORTUNITIES
Healthy and stable growth ahead for hair care
Dzintars expands into beauty and personal care
Economic uncertainty to curb visits to hair salons
CATEGORY DATA: Table 74 Sales of Hair Care by Category: Value 2018-2023; Table 75 Sales of Hair Care by Category: % Value Growth 2018-2023; Table 76 Sales of Hair Care by Premium vs Mass: % Value 2018-2023; Table 77 NBO Company Shares of Hair Care: % Value 2019-2023; Table 78 LBN Brand Shares of Hair Care: % Value 2020-2023; Table 79 NBO Company Shares of Salon Professional Hair Care: % Value 2019-2023; Table 80 LBN Brand Shares of Salon Professional Hair Care: % Value 2020-2023; Table 81 LBN Brand Shares of Premium Hair Care: % Value 2020-2023; Table 82 Forecast Sales of Hair Care by Category: Value 2023-2028; Table 83 Forecast Sales of Hair Care by Category: % Value Growth 2023-2028; Table 84 Forecast Sales of Hair Care by Premium vs Mass: % Value 2023-2028
MEN'S GROOMING IN LATVIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Men’s grooming has an exceptional year
Old Spice breathes new life into men’s grooming
Skin care remains basic in men’s grooming
PROSPECTS AND OPPORTUNITIES
Short-term growth potential remains strong
Men’s grooming will become segmented and specialised
Development to focus on the mass segment
CATEGORY DATA: Table 85 Sales of Men’s Grooming by Category: Value 2018-2023; Table 86 Sales of Men’s Grooming by Category: % Value Growth 2018-2023; Table 87 Sales of Men's Razors and Blades by Type: % Value Breakdown 2020-2023; Table 88 Sales of Men's Skin Care by Type: % Value Breakdown 2020-2023; Table 89 NBO Company Shares of Men’s Grooming: % Value 2019-2023; Table 90 LBN Brand Shares of Men’s Grooming: % Value 2020-2023; Table 91 LBN Brand Shares of Men's Razors and Blades: % Value 2020-2023; Table 92 Forecast Sales of Men’s Grooming by Category: Value 2023-2028; Table 93 Forecast Sales of Men’s Grooming by Category: % Value Growth 2023-2028
ORAL CARE IN LATVIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Oral care is of key importance to Latvians
Therapeutic toothpastes gain share
Electric toothbrushes are enjoying strong growth
PROSPECTS AND OPPORTUNITIES
Product innovations to fuel value growth
Dental maintenance to support growth of dental floss
Barriers to entry remain strong in oral care
CATEGORY DATA: Table 94 Sales of Oral Care by Category: Value 2018-2023; Table 95 Sales of Oral Care by Category: % Value Growth 2018-2023; Table 96 Sales of Toothbrushes by Category: Value 2018-2023; Table 97 Sales of Toothbrushes by Category: % Value Growth 2018-2023; Table 98 Sales of Toothpaste by Type: % Value Breakdown 2019-2023; Table 99 NBO Company Shares of Oral Care: % Value 2019-2023; Table 100 LBN Brand Shares of Oral Care: % Value 2020-2023; Table 101 Forecast Sales of Oral Care by Category: Value 2023-2028; Table 102 Forecast Sales of Oral Care by Category: % Value Growth 2023-2028; Table 103 Forecast Sales of Toothbrushes by Category: Value 2023-2028; Table 104 Forecast Sales of Toothbrushes by Category: % Value Growth 2023-2028
SKIN CARE IN LATVIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Steady volume growth in skin care
Dermocosmetic brands perform well
Premium brands lead in skin care
PROSPECTS AND OPPORTUNITIES
Skin care to witness solid performance
Pharmacy channel to benefit from premium skin care trend
Facial cleansers enjoy strong growth
CATEGORY DATA: Table 105 Sales of Skin Care by Category: Value 2018-2023; Table 106 Sales of Skin Care by Category: % Value Growth 2018-2023; Table 107 NBO Company Shares of Skin Care: % Value 2019-2023; Table 108 LBN Brand Shares of Skin Care: % Value 2020-2023; Table 109 LBN Brand Shares of Premium Skin Care: % Value 2020-2023; Table 110 Forecast Sales of Skin Care by Category: Value 2023-2028; Table 111 Forecast Sales of Skin Care by Category: % Value Growth 2023-2028
SUN CARE IN LATVIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Sun care registers another robust year
Little change in the competitive landscape
Facial care products steal some value share
PROSPECTS AND OPPORTUNITIES
Healthy growth to be supported by warmer climate
Opportunity for premium sun care brands
Purchases abroad may hamper sales
CATEGORY DATA: Table 112 Sales of Sun Care by Category: Value 2018-2023; Table 113 Sales of Sun Care by Category: % Value Growth 2018-2023; Table 114 Sales of Sun Care by Premium vs Mass: % Value 2018-2023; Table 115 NBO Company Shares of Sun Care: % Value 2019-2023; Table 116 LBN Brand Shares of Sun Care: % Value 2020-2023; Table 117 LBN Brand Shares of Premium Adult Sun Care: % Value 2020-2023; Table 118 Forecast Sales of Sun Care by Category: Value 2023-2028; Table 119 Forecast Sales of Sun Care by Category: % Value Growth 2023-2028