Large Cooking Appliances in Turkey

Large Cooking Appliances in Turkey


Sales in large cooking appliances demonstrate a small volume growth in 2023, which come from the good performance of built-in appliances. Within this, consumers are noted to place emphasis on modern designs, attractive colour schemes (e.g., silver, black, or white), and technology advancements, such as ovens with connectivity features. Indeed, such modern designs and options appeal to urban consumers, especially those with income to invest in attractive and stylish kitchens.

Euromonitor International's Large Cooking Appliances in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Built-in Hobs, Built-in Large Cooking Appliances, Cooker Hoods, Cookers, Freestanding Large Cooking Appliances, Ovens, Range Cookers.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Large Cooking Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Large Cooking Appliances in Turkey
Euromonitor International
January 2024
List Of Contents And Tables
LARGE COOKING APPLIANCES IN TURKEY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Consumers desire modern designs, attractive colour schemes, and technology advancements in large cooking appliances
Built-in appliances benefit from special promotional campaigns
Wide range of price points mean there is an affordable large cooking appliance to suit all budgets
PROSPECTS AND OPPORTUNITIES
Increased number of modern households to stimulate sales over the forecast period
Average unit prices will continue to rise, while players offer bundle discounts to stimulate sales
E-commerce continues to grow its distribution share
CATEGORY DATA
Table 1 Sales of Large Cooking Appliances by Category: Volume 2018-2023
Table 2 Sales of Large Cooking Appliances by Category: Value 2018-2023
Table 3 Sales of Large Cooking Appliances by Category: % Volume Growth 2018-2023
Table 4 Sales of Large Cooking Appliances by Category: % Value Growth 2018-2023
Table 5 Sales of Built-in Hobs by Format: % Volume 2018-2023
Table 6 Sales of Ovens by Smart Appliances: % Volume 2019-2023
Table 7 NBO Company Shares of Large Cooking Appliances: % Volume 2019-2023
Table 8 LBN Brand Shares of Large Cooking Appliances: % Volume 2020-2023
Table 9 NBO Company Shares of Built-in Hobs: % Volume 2019-2023
Table 10 NBO Company Shares of Ovens: % Volume 2019-2023
Table 11 NBO Company Shares of Cooker Hoods: % Volume 2019-2023
Table 12 NBO Company Shares of Built-in Cooker Hoods: % Volume 2019-2023
Table 13 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2019-2023
Table 14 NBO Company Shares of Cookers: % Volume 2019-2023
Table 15 NBO Company Shares of Range Cookers: % Volume 2019-2023
Table 16 Distribution of Large Cooking Appliances by Format: % Volume 2018-2023
Table 17 Production of Large Cooking Appliances: Total Volume 2018-2023
Table 18 Forecast Sales of Large Cooking Appliances by Category: Volume 2023-2028
Table 19 Forecast Sales of Large Cooking Appliances by Category: Value 2023-2028
Table 20 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2023-2028
Table 21 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2023-2028
CONSUMER APPLIANCES IN TURKEY
EXECUTIVE SUMMARY
Consumer appliances record growth, despite the major earthquake which hit the country in February 2023
Devaluation of the TRY and increase in VAT lead to price hikes
Price competition between companies intensifies
E-commerce continues to grow
Consumer appliances has good prospects for ongoing growth
MARKET INDICATORS
Table 22 Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2024
Table 23 Replacement Cycles of Consumer Appliances by Category 2018-2024
MARKET DATA
Table 24 Sales of Consumer Appliances by Category: Volume 2018-2023
Table 25 Sales of Consumer Appliances by Category: Value 2018-2023
Table 26 Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 27 Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 28 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 29 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 30 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 31 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 32 Sales of Small Appliances by Category: Volume 2018-2023
Table 33 Sales of Small Appliances by Category: Value 2018-2023
Table 34 Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 35 Sales of Small Appliances by Category: % Value Growth 2018-2023
Table 36 NBO Company Shares of Major Appliances: % Volume 2019-2023
Table 37 LBN Brand Shares of Major Appliances: % Volume 2020-2023
Table 38 NBO Company Shares of Small Appliances: % Volume2019-2023
Table 39 LBN Brand Shares of Small Appliances: % Volume2020-2023
Table 40 Distribution of Major Appliances by Format: % Volume 2018-2023
Table 41 Distribution of Small Appliances by Format: % Volume 2018-2023
Table 42 Forecast Sales of Consumer Appliances by Category: Volume 2023-2028
Table 43 Forecast Sales of Consumer Appliances by Category: Value 2023-2028
Table 44 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2023-2028
Table 45 Forecast Sales of Consumer Appliances by Category: % Value Growth 2023-2028
Table 46 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2023-2028
Table 47 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2023-2028
Table 48 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2023-2028
Table 49 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2023-2028
Table 50 Forecast Sales of Small Appliances by Category: Volume 2023-2028
Table 51 Forecast Sales of Small Appliances by Category: Value 2023-2028
Table 52 Forecast Sales of Small Appliances by Category: % Volume Growth 2023-2028
Table 53 Forecast Sales of Small Appliances by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources

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