Kenya Yoghurt and Sour Milk Products

Yoghurt and Sour Milk Products in Kenya

Retail volume sales of yoghurt and sour milk products in Kenya are projected to maintain a moderate growth trajectory in 2024. This performance is set to feature stable growth for the dominant category, yoghurt, and a rebound for sour milk products. Faster growth is subdued by ongoing price increases. Consumers are very sensitive to price changes, which makes them shift towards more affordable brands or cheaper alternatives to yoghurt. Brand owners are reacting by producing economy options in sm...

Euromonitor International's Yoghurt and Sour Milk Products in Kenya report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2028, clearly indicating how the market is expected to change.

Product coverage: Sour Milk Products, Yoghurt.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Yoghurt and Sour Milk Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.