Kenya Tobacco

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $2,100	36 Pages	Euromonitor International	June, 2024	EP18909126

Best Price Guarantee
Price	from $2,100
Length	36 Pages
Publisher	Euromonitor International
Published Date	June, 2024
SKU	EP18909126

Tobacco in Kenya

The tobacco industry in Kenya in 2023 continued to face significant challenges from illicit trade and regulatory uncertainties. This is impacting major players such as Mastermind Tobacco (K) Ltd and British American Tobacco Kenya Ltd, leading to suppressed profits. However, despite these challenges, tobacco in Kenya remains a fairly resilient category overall, adapting to inflation and post-COVID-19 behaviours. That said, value sales are notably stronger than volume sales, due to price hikes cau...

Euromonitor International's Tobacco in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Cigarettes, Cigarettes (Illicit+Legal), Cigars, Cigarillos and Smoking Tobacco, Smokeless Tobacco, E-Vapour Products and Heated Tobacco.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tobacco market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Tobacco in Kenya
Euromonitor International
June 2024
List Of Contents And Tables
TOBACCO IN KENYA
EXECUTIVE SUMMARY
Tobacco in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for tobacco?
OPERATING ENVIRONMENT
Legislation
Legislative overview: Summary 1 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Low ignition propensity (LIP) cigarette regulation
Flavoured tobacco product ban
Reduced harm
Vapour products
PRODUCTION/IMPORTS/EXPORTS
MARKET INDICATORS: Table 1 Number of Adult Smokers by Gender 2018-2023
MARKET DATA: Table 2 Sales of Tobacco by Category: Volume 2018-2023; Table 3 Sales of Tobacco by Category: Value 2018-2023; Table 4 Sales of Tobacco by Category: % Volume Growth 2018-2023; Table 5 Sales of Tobacco by Category: % Value Growth 2018-2023; Table 6 Forecast Sales of Tobacco by Category: Volume 2023-2028; Table 7 Forecast Sales of Tobacco by Category: Value 2023-2028; Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2023-2028; Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES: Summary 2 Research Sources
CIGARETTES IN KENYA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Cigarette sales continue to suffer due to the influx of illicit products
BAT Kenya maintains its robust lead, while net profits decline due to myriad factors
Consumers still continue to smoke cigarettes
PROSPECTS AND OPPORTUNITIES
Strategic shifts and innovations set to support baseline sales
Ongoing trend for Khat consumption may help to support cigarettes sales
E-cigarettes pose a challenge to the growth of traditional cigarettes
TAXATION AND PRICING
Taxation rates: Summary 3 Taxation and Duty Levies 2018-2023
Average cigarette pack price breakdown: Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples
CATEGORY DATA: Table 10 Sales of Cigarettes: Volume 2018-2023; Table 11 Sales of Cigarettes by Category: Value 2018-2023; Table 12 Sales of Cigarettes: % Volume Growth 2018-2023; Table 13 Sales of Cigarettes by Category: % Value Growth 2018-2023; Table 14 Sales of Cigarettes by Blend: % Volume 2018-2023; Table 15 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2018-2023; Table 16 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2018-2023; Table 17 Sales of Cigarettes by Pack Size: % Volume 2018-2023; Table 18 Sales of Cigarettes by Price Band: % Volume 2018-2023; Table 19 NBO Company Shares of Cigarettes: % Volume 2019-2023; Table 20 LBN Brand Shares of Cigarettes: % Volume 2020-2023; Table 21 Sales of Cigarettes by Distribution Format: % Volume 2018-2023; Table 22 Illicit Trade Estimate of Cigarettes: Volume 2018-2023; Table 23 Forecast Sales of Cigarettes: Volume 2023-2028; Table 24 Forecast Sales of Cigarettes by Category: Value 2023-2028; Table 25 Forecast Sales of Cigarettes: % Volume Growth 2023-2028; Table 26 Forecast Sales of Cigarettes by Category: % Value Growth 2023-2028; Table 27 Forecast Sales of Cigarettes by Blend: % Volume 2023-2028; Table 28 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2023-2028; Table 29 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2023-2028; Table 30 Forecast Sales of Cigarettes by Pack Size: % Volume 2023-2028; Table 31 Forecast Sales of Cigarettes by Price Band: % Volume 2023-2028
CIGARS, CIGARILLOS AND SMOKING TOBACCO IN KENYA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Cigar popularity surges amid rising social media influence
Female smokers help to expand the consumer demographic further
Dominant cigar and cigarillo brands maintain their shares
PROSPECTS AND OPPORTUNITIES
Rising popularity of cigars among young adults heralds shifting consumption trends
Well-known global brands will remain the most popular
E-commerce will remain a key retail channel for cigars over the forecast period
CATEGORY DATA: Table 32 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2018-2023; Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2018-2023; Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2018-2023; Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2018-2023; Table 36 Sales of Cigars by Size: % Volume 2018-2023; Table 37 Sales of Cigarillos by Price Platform 2018-2023; Table 38 NBO Company Shares of Cigars and Cigarillos: % Volume 2019-2023; Table 39 LBN Brand Shares of Cigars and Cigarillos: % Volume 2020-2023; Table 40 NBO Company Shares of Cigars: % Volume 2019-2023; Table 41 LBN Brand Shares of Cigars: % Volume 2020-2023; Table 42 NBO Company Shares of Cigarillos: % Volume 2019-2023; Table 43 LBN Brand Shares of Cigarillos: % Volume 2020-2023; Table 44 NBO Company Shares of Smoking Tobacco: % Volume 2019-2023; Table 45 LBN Brand Shares of Smoking Tobacco: % Volume 2020-2023; Table 46 NBO Company Shares of Pipe Tobacco: % Volume 2019-2023; Table 47 LBN Brand Shares of Pipe Tobacco: % Volume 2020-2023; Table 48 NBO Company Shares of Fine Cut Tobacco: % Volume 2019-2023; Table 49 LBN Brand Shares of Fine Cut Tobacco: % Volume 2020-2023; Table 50 Distribution of Cigars and Cigarillos by Format: % Volume 2018-2023; Table 51 Distribution of Smoking Tobacco by Format: % Volume 2018-2023; Table 52 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2023-2028; Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2023-2028; Table 54 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2023-2028; Table 55 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2023-2028
SMOKELESS TOBACCO, E-VAPOUR PRODUCTS AND HEATED TOBACCO IN KENYA
2023 DEVELOPMENTS
Kenya takes firm stance against shisha, limiting opportunities
Increasing influence of social media boosts e-vapour products
New study reveals vaping as a leading tool for tobacco cessation
PROSPECTS AND OPPORTUNITIES
E-vapour opportunities faces challenges amidst regulatory and health concerns
Health risk awareness and affordability will influence ongoing trends
Sustainability trends also set to influence consumption patterns