Kenya Sun Care
Kenya’s sun care market saw consumers shift in line with prevailing industry-wide trends in 2023, as demand for cruelty-free, eco-friendly, and natural and organic ingredients continued to rise. Consumers are also seeking multifunctional variants, such as those that hydrate the skin and slow the ageing process.
Euromonitor International's Sun Care in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Adult Sun Care, Baby and Child-specific Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Sun Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Sun Care in Kenya
- Euromonitor International
- May 2024
- List Of Contents And Tables
- SUN CARE IN KENYA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Rising awareness drives development in sun care in Kenya
- Social media supports sales in sun protection
- Social media drives demand for higher-priced options
- PROSPECTS AND OPPORTUNITIES
- More brands set to leverage social media marketing during forecast period
- Low-income consumers unable to afford sun care, while supermarkets will remain strongest distribution channel
- Mid- and high-income consumers will support demand for premium variants
- CATEGORY DATA
- Table 1 Sales of Sun Care by Category: Value 2018-2023
- Table 2 Sales of Sun Care by Category: % Value Growth 2018-2023
- Table 3 Sales of Sun Care by Premium vs Mass: % Value 2018-2023
- Table 4 NBO Company Shares of Sun Care: % Value 2019-2023
- Table 5 LBN Brand Shares of Sun Care: % Value 2020-2023
- Table 6 LBN Brand Shares of Premium Adult Sun Care: % Value 2020-2023
- Table 7 Forecast Sales of Sun Care by Category: Value 2023-2028
- Table 8 Forecast Sales of Sun Care by Category: % Value Growth 2023-2028
- BEAUTY AND PERSONAL CARE IN KENYA
- EXECUTIVE SUMMARY
- Beauty and personal care in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- What next for beauty and personal care?
- MARKET DATA
- Table 9 Sales of Beauty and Personal Care by Category: Value 2018-2023
- Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
- Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
- Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
- Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
- Table 14 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
- Table 15 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
- Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
- Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
- Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
Research Assistance
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