Kenya Skin Care
Skin care saw Garnier introduce its green beauty concept in Kenya in 2023, addressing the rising demand for naturally sourced products. Garnier’s global president emphasised the brand's commitment to green science and sustainability during the launch of the new Pure Active AHA-BHA charcoal serum aimed at reducing acne.
Euromonitor International's Skin Care in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Body Care, Facial Care, Hand Care, Skin Care Sets/Kits.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Skin Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Skin Care in Kenya
- Euromonitor International
- May 2024
- List Of Contents And Tables
- SKIN CARE IN KENYA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Garnier rolls out green beauty products in Kenya.
- CeraVe introduces affordable acne skin care variant, Nivea launches new line, and young consumers drive demand for premium options
- The move is particularly significant given the high prevalence of acne in Kenya.
- Vaseline employs Joy Kendi as its brand ambassador, Nice & Lovely launches stretch mark oil, and Haco introduces new lotion
- PROSPECTS AND OPPORTUNITIES
- Snail slime skin care products take shape while niche brands continue to emerge
- Personalisation trend set to expand while e-commerce continues to rise
- Sustainability and K-beauty trends will accelerate during forecast period
- CATEGORY DATA
- Table 1 Sales of Skin Care by Category: Value 2018-2023
- Table 2 Sales of Skin Care by Category: % Value Growth 2018-2023
- Table 3 NBO Company Shares of Skin Care: % Value 2019-2023
- Table 4 LBN Brand Shares of Skin Care: % Value 2020-2023
- Table 5 LBN Brand Shares of Premium Skin Care: % Value 2020-2023
- Table 6 Forecast Sales of Skin Care by Category: Value 2023-2028
- Table 7 Forecast Sales of Skin Care by Category: % Value Growth 2023-2028
- BEAUTY AND PERSONAL CARE IN KENYA
- EXECUTIVE SUMMARY
- Beauty and personal care in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- What next for beauty and personal care?
- MARKET DATA
- Table 8 Sales of Beauty and Personal Care by Category: Value 2018-2023
- Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
- Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
- Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
- Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
- Table 13 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
- Table 14 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
- Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
- Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
- Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
Research Assistance
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