Kenya Rtds

Rtds in Kenya

In Kenya, consumers especially in younger generations are drawn towards RTDs. Sales are increasing in the off-trade channel as consumers embrace outdoor drinking and enjoy outdoor activities such as road trips, camping etc. E-commerce has emerged as the fastest-growing distribution channel for RTDs. The increasing popularity of online platforms is driven by the convenience and efficiency they offer compared to in-store shopping. This trend is aligned with the growing preference for at-home consu...

Euromonitor International's RTDs in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Malt-based RTDs, Non Alcoholic RTDs, Other RTDs, Spirit-based RTDs, Wine-based RTDs.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the RTDs market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.