The mid-market hotel segment is seeing substantial growth in Kenya, driven by its affordability for domestic travellers amid high levels of inflation. Given the current economic situation, many Kenyans are opting for more budget-friendly accommodation, and this is fuelling demand in the mid-market segment. Hotels in this category such as Ole Sereni, are performing better than upscale and luxury segments, which are more dependent on international clientele?. This trend is expected to continue as...
Euromonitor International's Lodging (Destination) in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2028 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Lodging (Destination) market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Lodging (Destination) in Kenya
Euromonitor International
September 2024
List Of Contents And Tables
LODGING (DESTINATION) IN KENYA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Mid-market hotels and short-term rentals thrive as domestic tourists seek more affordable options
New hotels and partnerships enrich the choice of lodging (destinations)
PROSPECTS AND OPPORTUNITIES
Rural properties set to grow amid infrastructure development
Expansion of premium accommodation to meet growing demand
CATEGORY DATA
Table 1 Lodging (Destination) Sales: Value 2019-2024
Table 2 Lodging (Destination) Online Sales: Value 2019-2024
Table 3 Hotels Sales: Value 2019-2024
Table 4 Hotels Online Sales: Value 2019-2024
Table 5 Other Lodging Sales: Value 2019-2024
Table 6 Other Lodging Online Sales: Value 2019-2024
Table 7 Lodging (Destination) Outlets: Units 2019-2024
Table 8 Lodging (Destination) Rooms: Number of Rooms 2019-2024
Table 9 Lodging (Destination) by Incoming vs Domestic: % Value 2019-2024
Table 10 Hotels NBO Company Shares: % Value 2019-2023
Table 11 Hotel Brands by Key Performance Indicators 2024
Table 12 Forecast Lodging (Destination) Sales: Value 2024-2029
Table 13 Forecast Lodging (Destination) Online Sales: Value 2024-2029
Table 14 Forecast Hotels Sales: Value 2024-2029
Table 15 Forecast Hotels Online Sales: Value 2024-2029
Table 16 Forecast Other Lodging Sales: Value 2024-2029
Table 17 Forecast Other Lodging Online Sales: Value 2024-2029
Table 18 Forecast Lodging (Destination) Outlets: Units 2024-2029
TRAVEL IN KENYA
EXECUTIVE SUMMARY
Travel in 2024
Airlines: Key trends
Hotels: Key trends
Booking: Key trends
Competitive Landscape
What next for travel?
MARKET DATA
Table 19 Surface Travel Modes Sales: Value 2019-2024
Table 20 Surface Travel Modes Online Sales: Value 2019-2024
Table 21 Forecast Surface Travel Modes Sales: Value 2024-2029
Table 22 Forecast Surface Travel Modes Online Sales: Value 2024-2029
Table 23 In-Destination Spending: Value 2019-2024
Table 24 Forecast In-Destination Spending: Value 2024-2029