Cigarettes only managed sub-decimal growth in volume terms in Kenya in 2023, while value is better supported by price hikes. One key reason for the low volume performance is because the tobacco industry in Kenya faces significant challenges stemming from the influx of illicit cigarettes, particularly from neighbouring countries such as Uganda and Tanzania. Indeed, the porous borders of Western Kenya have become a major conduit for contraband, facilitated by the free movement of goods under the E...
Euromonitor International's Cigarettes in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Cigarettes Including Fine Cut Stick Equivalent.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Cigarettes market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Cigarettes in Kenya
Euromonitor International
June 2024
List Of Contents And Tables
CIGARETTES IN KENYA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Cigarette sales continue to suffer due to the influx of illicit products
BAT Kenya maintains its robust lead, while net profits decline due to myriad factors
Consumers still continue to smoke cigarettes
PROSPECTS AND OPPORTUNITIES
Strategic shifts and innovations set to support baseline sales
Ongoing trend for Khat consumption may help to support cigarettes sales
E-cigarettes pose a challenge to the growth of traditional cigarettes
TAXATION AND PRICING
Taxation rates
Summary 1 Taxation and Duty Levies 2018-2023
Average cigarette pack price breakdown
Summary 2 Average Cigarette Pack Price Breakdown: Brand Examples
CATEGORY DATA
Table 1 Sales of Cigarettes: Volume 2018-2023
Table 2 Sales of Cigarettes by Category: Value 2018-2023
Table 3 Sales of Cigarettes: % Volume Growth 2018-2023
Table 4 Sales of Cigarettes by Category: % Value Growth 2018-2023
Table 5 Sales of Cigarettes by Blend: % Volume 2018-2023
Table 6 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2018-2023
Table 7 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2018-2023
Table 8 Sales of Cigarettes by Pack Size: % Volume 2018-2023
Table 9 Sales of Cigarettes by Price Band: % Volume 2018-2023
Table 10 NBO Company Shares of Cigarettes: % Volume 2019-2023
Table 11 LBN Brand Shares of Cigarettes: % Volume 2020-2023
Table 12 Sales of Cigarettes by Distribution Format: % Volume 2018-2023
Table 13 Illicit Trade Estimate of Cigarettes: Volume 2018-2023
Table 14 Forecast Sales of Cigarettes: Volume 2023-2028
Table 15 Forecast Sales of Cigarettes by Category: Value 2023-2028
Table 16 Forecast Sales of Cigarettes: % Volume Growth 2023-2028
Table 17 Forecast Sales of Cigarettes by Category: % Value Growth 2023-2028
Table 18 Forecast Sales of Cigarettes by Blend: % Volume 2023-2028
Table 19 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2023-2028
Table 20 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2023-2028
Table 21 Forecast Sales of Cigarettes by Pack Size: % Volume 2023-2028
Table 22 Forecast Sales of Cigarettes by Price Band: % Volume 2023-2028