Premium beauty and personal care market in Kazakhstan experienced a significant resurgence in 2023, fuelled by a confluence of economic and consumer behaviour trends. Geopolitical shifts on the world stage have resulted in an influx of investments and a growing population with higher disposable incomes moving to Kazakhstan. This financially empowered part of the population is fuelling demand for premium beauty and personal care products.
Euromonitor International's Premium Beauty and Personal Care in Kazakhstan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Premium Adult Sun Care, Premium Baby and Child-specific Products, Premium Bath and Shower, Premium Colour Cosmetics, Premium Deodorants, Premium Fragrances, Premium Hair Care, Premium Skin Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Premium Beauty and Personal Care market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Premium Beauty and Personal Care in Kazakhstan
Euromonitor International
April 2024
List Of Contents And Tables
PREMIUM BEAUTY AND PERSONAL CARE IN KAZAKHSTAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Growth in premium beauty and personal care and key players
Factors driving growth in premium fragrances
Shifting skin care habits and adapting to change
PROSPECTS AND OPPORTUNITIES
Retail expansion: A catalyst for premium products
Dermocosmetics: A category poised for success
E-commerce: A powerful growth channel
CATEGORY DATA
Table 1 Sales of Premium Beauty and Personal Care by Category: Value 2018-2023
Table 2 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2018-2023
Table 3 NBO Company Shares of Premium Beauty and Personal Care: % Value 2019-2023
Table 4 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2020-2023
Table 5 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2023-2028
Table 6 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2023-2028
BEAUTY AND PERSONAL CARE IN KAZAKHSTAN
EXECUTIVE SUMMARY
Beauty and personal care in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 7 Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028