Cider registered very healthy volume growth in in Kazakhstan 2023, as it pays off for local players that recently launched offerings. Up to now, cider has had a small foothold, with varying imported brands from various countries such as Russia, Sweden, France, and Lithuania. However, in recent years, local companies, notably Vinzavod Issyk, have started producing cider. In 2022, Vinzavod Issyk launched a new brand, Wild Kazakh, in a 0.75l glass bottle, alongside its original Boozy brand, and in...
Euromonitor International's Cider/Perry in Kazakhstan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Non Alcoholic Cider/Perry, Regular Cider/Perry.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Cider/Perry market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Cider/Perry in Kazakhstan
Euromonitor International
June 2024
List Of Contents And Tables
CIDER/PERRY IN KAZAKHSTAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Very healthy volume growth in 2023
Local players highlight local origins
Lower ABV spurs growth for cider
PROSPECTS AND OPPORTUNITIES
Rosy outlook over forecast period
Proposed lowering of excise tax
Potential for growth of non-alcoholic cider
CATEGORY DATA
Table 1 Sales of Cider/Perry: Total Volume 2018-2023
Table 2 Sales of Cider/Perry: Total Value 2018-2023
Table 3 Sales of Cider/Perry: % Total Volume Growth 2018-2023
Table 4 Sales of Cider/Perry: % Total Value Growth 2018-2023
Table 5 Sales of Cider/Perry: Total Volume 2019-2023
Table 6 Sales of Cider/Perry: Total Value 2019-2023
Table 7 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2018-2023
Table 8 Sales of Cider/Perry by Off-trade vs On-trade: Value 2018-2023
Table 9 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2018-2023
Table 10 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2018-2023
Table 11 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2019-2023
Table 12 Sales of Cider/Perry by Off-trade vs On-trade: Value 2019-2023
Table 13 GBO Company Shares of Cider/Perry: % Total Volume 2019-2023
Table 14 NBO Company Shares of Cider/Perry: % Total Volume 2019-2023
Table 15 LBN Brand Shares of Cider/Perry: % Total Volume 2019-2023
Table 16 Forecast Sales of Cider/Perry: Total Volume 2023-2028
Table 17 Forecast Sales of Cider/Perry: Total Value 2023-2028
Table 18 Forecast Sales of Cider/Perry: % Total Volume Growth 2023-2028
Table 19 Forecast Sales of Cider/Perry: % Total Value Growth 2023-2028
ALCOHOLIC DRINKS IN KAZAKHSTAN
EXECUTIVE SUMMARY
Alcoholic drinks in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2023
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 20 Retail Consumer Expenditure on Alcoholic Drinks 2018-2023
MARKET DATA
Table 21 Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
Table 22 Sales of Alcoholic Drinks by Category: Total Value 2018-2023
Table 23 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
Table 24 Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2023
Table 26 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2023
Table 27 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2023
Table 28 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2023
Table 29 GBO Company Shares of Alcoholic Drinks: % Total Volume 2019-2023
Table 30 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2018-2023
Table 31 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2023
Table 32 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2023-2028
Table 33 Forecast Sales of Alcoholic Drinks by Category: Total Value 2023-2028
Table 34 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2023-2028
Table 35 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2023-2028