Kazakhstan Baby Food

Baby Food in Kazakhstan


Baby food is seeing particularly strong retail value sales in Kazakhstan in 2024, while volume sales are lower. These dynamics are attributed to high unit prices alongside stable baseline demand, thanks to the positive birth rates in the country. Indeed, Kazakhstan has higher birth rates compared to European countries, for example, which helps to support the category overall. However, consumers continue to display a level of price-sensitivity, thus keeping volume sales lower than their potential...

Euromonitor International's Baby Food in Kazakhstan report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2028, clearly indicating how the market is expected to change.

Product coverage: Dried Baby Food, Milk Formula, Other Baby Food, Prepared Baby Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Baby Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Baby Food in Kazakhstan
Euromonitor International
August 2024
List Of Contents And Tables
BABY FOOD IN KAZAKHSTAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Baby food sees excellent value sales, with lower positive volume supported by baseline demand
Agusha gains on Nestlé’s Gerber in prepared baby food
Demand for milk formula remains low, due to rising competition from solid food
PROSPECTS AND OPPORTUNITIES
Ongoing positive performance will be supported by healthy birth rates and scope for further category development
Milk formula for older infants will continue to be hampered by competition from solid food
Mare milk from brand Saumal tipped as one to watch
CATEGORY DATA
Table 1 Sales of Baby Food by Category: Volume 2019-2024
Table 2 Sales of Baby Food by Category: Value 2019-2024
Table 3 Sales of Baby Food by Category: % Volume Growth 2019-2024
Table 4 Sales of Baby Food by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Baby Food: % Value 2020-2024
Table 6 LBN Brand Shares of Baby Food: % Value 2021-2024
Table 7 Distribution of Baby Food by Format: % Value 2019-2024
Table 8 Forecast Sales of Baby Food by Category: Volume 2024-2029
Table 9 Forecast Sales of Baby Food by Category: Value 2024-2029
Table 10 Forecast Sales of Baby Food by Category: % Volume Growth 2024-2029
Table 11 Forecast Sales of Baby Food by Category: % Value Growth 2024-2029
DAIRY PRODUCTS AND ALTERNATIVES IN KAZAKHSTAN
EXECUTIVE SUMMARY
Dairy products and alternatives in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for dairy products and alternatives?
MARKET DATA
Table 12 Sales of Dairy Products and Alternatives by Category: Value 2019-2024
Table 13 Sales of Dairy Products and Alternatives by Category: % Value Growth 2019-2024
Table 14 NBO Company Shares of Dairy Products and Alternatives: % Value 2020-2024
Table 15 LBN Brand Shares of Dairy Products and Alternatives: % Value 2021-2024
Table 16 Penetration of Private Label by Category: % Value 2019-2024
Table 17 Distribution of Dairy Products and Alternatives by Format: % Value 2019-2024
Table 18 Forecast Sales of Dairy Products and Alternatives by Category: Value 2024-2029
Table 19 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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