The juice category in Ukraine in 2024 has shown signs of recovery following the sharp decline in 2022, with the resurgence of locally produced goods, such as Sandora, playing a pivotal role. Consumers are returning to juice, drawn to familiar, trusted brands offering a broader assortment of products. This return to locally produced options, rather than imported alternatives, has been a key factor in rebuilding consumer confidence and driving sales.
Euromonitor International's Juice in Ukraine report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: 100% Juice, Coconut and Other Plant Waters, Juice Drinks (up to 24% Juice), Nectars.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Juice market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Juice in Ukraine
Euromonitor International
December 2024
List Of Contents And Tables
JUICE IN UKRAINE
KEY DATA FINDINGS
2024 DEVELOPMENTS
Positive retail volume growth driven by a return to trusted juice brands
Supply chain disruptions, rising production costs and an orange shortage impacts the category
Sandora TOV loses share as Vitmark-Ukraine retains is lead through new launches
PROSPECTS AND OPPORTUNITIES
Juice sales expected to benefit from healthier positionings and demand for on-the-go options
Home mixology has the potential to drives sales and increases the consumer base for juice
Juice players are expected to offer products with lower juice content to remain affordable
CATEGORY DATA
Table 1 Off-trade Sales of Juice by Category: Volume 2019-2024
Table 2 Off-trade Sales of Juice by Category: Value 2019-2024
Table 3 Off-trade Sales of Juice by Category: % Volume Growth 2019-2024
Table 4 Off-trade Sales of Juice by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Off-trade Juice: % Volume 2020-2024