Juice was one of the hardest hit soft drinks categories following Russia's invasion of Ukraine in 2022 and it saw only a modest recovery in retail volume terms in 2023. The category lost a tangible share of its key target audience following Russia’s invasion, with large numbers of women and children fleeing Ukraine in search of safety. Prior to Russia’s war juice was often purchased as a healthy drinks option for the whole family. Another factor that has impacted volume sales is that the categor...
Euromonitor International's Juice in Ukraine report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: 100% Juice, Coconut and Other Plant Waters, Juice Drinks (up to 24% Juice), Nectars (25-99% Juice).
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Juice market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Juice in Ukraine
Euromonitor International
December 2023
List Of Contents And Tables
JUICE IN UKRAINE
KEY DATA FINDINGS
2023 DEVELOPMENTS
Juice sales plummet as women and children flee the country
Geographic location of local manufacturing facilities has a big influence on the competitive landscape
Affordability the key influence on consumer purchasing decisions
PROSPECTS AND OPPORTUNITIES
100% juice expected to benefit from healthier image
Several obstacles stand in the way of the recovery of juice
Increase in on-the-go consumption and impulse purchases should benefit sales
CATEGORY DATA
Table 1 Off-trade Sales of Juice by Category: Volume 2018-2023
Table 2 Off-trade Sales of Juice by Category: Value 2018-2023
Table 3 Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
Table 4 Off-trade Sales of Juice by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Off-trade Juice: % Volume 2019-2023