The demand for fresh packaged juice has witnessed notable growth in Tunisia in 2024, reflecting a shift in consumer behaviour. Traditionally, fresh juice in Tunisia has been homemade, crafted from locally available fruits such as lemons, strawberries, pears, and oranges. However, with the modernisation of society and changing lifestyles, the availability and popularity of packaged fresh juice brands have grown considerably. This category has become particularly prominent during the summer months...
Euromonitor International's Juice in Tunisia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: 100% Juice, Coconut and Other Plant Waters, Juice Drinks (up to 24% Juice), Nectars.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Juice market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Juice in Tunisia
Euromonitor International
January 2025
List Of Contents And Tables
JUICE IN TUNISIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Fresh packaged juice records an increase in demand
Health and wellness juice: A new trend
Small packaging supports juice sales in 2024
PROSPECTS AND OPPORTUNITIES
Innovation and new launches to drive growth
Modern grocery retailers as the key distribution channel
Délice expected to maintain leading role
CATEGORY DATA
Table 1 Off-trade Sales of Juice by Category: Volume 2019-2024
Table 2 Off-trade Sales of Juice by Category: Value 2019-2024
Table 3 Off-trade Sales of Juice by Category: % Volume Growth 2019-2024
Table 4 Off-trade Sales of Juice by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Off-trade Juice: % Volume 2020-2024