Growth in juice sales has been severely constrained since 2017, a year in which unit prices saw sharp increases due to the increasing cost of raw materials. Since then, demand has also been hit by the economic and social disruption of the COVID-19 crisis and other global events, though volume sales returned to solidly positive in both the off-trade and the on-trade in 2023. The economic downturn in Tunisia has led to heightened price consciousness amongst consumers, with many households reducing...
Euromonitor International's Juice in Tunisia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: 100% Juice, Coconut and Other Plant Waters, Juice Drinks (up to 24% Juice), Nectars (25-99% Juice).
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Juice market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Juice in Tunisia
Euromonitor International
January 2024
List Of Contents And Tables
JUICE IN TUNISIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Juice in Tunisia proves attractive to international players
Informal market constrains category growth while providing home to 100% juice
Domestic players maintain leadership as growth remains constrained
PROSPECTS AND OPPORTUNITIES
Children set to be biggest juice consumers, favouring small pack formats
Coconut and other plant waters will be developed over the next period
Health trends to drive demand in juice
CATEGORY DATA
Table 1 Off-trade Sales of Juice by Category: Volume 2018-2023
Table 2 Off-trade Sales of Juice by Category: Value 2018-2023
Table 3 Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
Table 4 Off-trade Sales of Juice by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Off-trade Juice: % Volume 2019-2023