Off-trade volume sales of juice are set to rise in Thailand in 2024. The implementation of the sugar tax has significantly impacted the nectar and juice market by driving up prices, particularly for products with higher sugar content. As the tax targets beverages with elevated sugar levels, including many nectar and juice options, manufacturers have been forced to raise their prices to offset the increased tax burden. This price increase has led to reduced consumer demand for these higher-sugar...
Euromonitor International's Juice in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: 100% Juice, Coconut and Other Plant Waters, Juice Drinks (up to 24% Juice), Nectars.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Juice market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Juice in Thailand
Euromonitor International
November 2024
List Of Contents And Tables
JUICE IN THAILAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Sugar tax raises prices, shifting demand to lower-sugar juice
Functional juices need innovation and credibility to stimulate demand
Coconut water boosts market, while local freshness challenges larger brands
PROSPECTS AND OPPORTUNITIES
New 100% juice flavours tackle challenges of premium pricing and innovation
Malee leads premium juice segment with innovation and consumer focus
Tipco Chewy stimulates juice category, sparking new competition and opportunities
CATEGORY DATA
Table 1 Off-trade Sales of Juice by Category: Volume 2019-2024
Table 2 Off-trade Sales of Juice by Category: Value 2019-2024
Table 3 Off-trade Sales of Juice by Category: % Volume Growth 2019-2024
Table 4 Off-trade Sales of Juice by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Off-trade Juice: % Volume 2020-2024