Off-trade volume sales of juice managed to register only modest growth in 2023. Consumers increasingly perceive fruit juice as having a high sugar content, which led to a decline in its popularity as a breakfast staple. The category is dominated by 100% juice, which suffered from maturity and growing competition from other types of perceived “healthier” soft drinks, such as flavoured bottled water with fruit extracts or functional bottled water. However, this was partially offset by the growing...
Euromonitor International's Juice in Switzerland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: 100% Juice, Coconut and Other Plant Waters, Juice Drinks (up to 24% Juice), Nectars (25-99% Juice).
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Juice market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Juice in Switzerland
Euromonitor International
January 2024
List Of Contents And Tables
JUICE IN SWITZERLAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Limited growth for juice in 2023, as consumers are put off by product’s perceived high sugar content
Manufacturers seek to boost sales through development of premium, organic products and expansion of consumption occasions
Private label gains ground
PROSPECTS AND OPPORTUNITIES
Maturity of juice will undermine future growth
Sustainability will remain key part of manufacturer strategies
Private label to gain traction
CATEGORY DATA
Table 1 Off-trade Sales of Juice by Category: Volume 2018-2023
Table 2 Off-trade Sales of Juice by Category: Value 2018-2023
Table 3 Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
Table 4 Off-trade Sales of Juice by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Off-trade Juice: % Volume 2019-2023