Juice has long been experiencing a decline in its popularity, with off-trade volume sales falling for over 10 years, and this set to continue in 2023. Once synonymous with a premium image, juice has lost customers to freshly squeezed juice due to its preferred taste. In addition, juice used to be considered healthy and nutritious in South Korea, but packaged juices are increasingly perceived as unhealthy due to their high sugar content and calories, which has contributed to decline. In terms of...
Euromonitor International's Juice in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: 100% Juice, Coconut and Other Plant Waters, Juice Drinks (up to 24% Juice), Nectars (25-99% Juice).
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Juice market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Juice in South Korea
Euromonitor International
December 2023
List Of Contents And Tables
JUICE IN SOUTH KOREA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Players try to turn around the long-standing decline of juice
Addition rather than subtraction
Juice products launched targeting children
PROSPECTS AND OPPORTUNITIES
Total volume recovery unlikely for juice, despite on-trade growth
Flavour innovation will be seen, to try and maintain consumers’ interest
Functional juice drinks could also breathe new life into the category
CATEGORY DATA
Table 1 Off-trade Sales of Juice by Category: Volume 2018-2023
Table 2 Off-trade Sales of Juice by Category: Value 2018-2023
Table 3 Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
Table 4 Off-trade Sales of Juice by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Off-trade Juice: % Volume 2019-2023