High prices and declining disposable incomes continue to impact volume sales of juice in Serbia in 2024, especially not from concentrate 100% juice, which is experiencing further decline. The fact that juice is perceived to be a non-essential item is also affecting demand. The on-trade channel continues to recover and is recording faster growth than off-trade as consumers are spending more time outside their homes; however, the economising trend and consumers reducing the frequency of foodservic...
Euromonitor International's Juice in Serbia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: 100% Juice, Coconut and Other Plant Waters, Juice Drinks (up to 24% Juice), Nectars.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Juice market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Juice in Serbia
Euromonitor International
January 2025
List Of Contents And Tables
JUICE IN SERBIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
High prices and declining disposable incomes impact demand in 2024
Leading brands maintain their positions with the support of advertising and promotions
Little innovation in a mature market
PROSPECTS AND OPPORTUNITIES
Juice to benefit from its perception of being a healthy soft drink
Intense competition between leading brands and private label
Health and sustainability trends influence innovation
CATEGORY DATA
Table 1 Off-trade Sales of Juice by Category: Volume 2019-2024
Table 2 Off-trade Sales of Juice by Category: Value 2019-2024
Table 3 Off-trade Sales of Juice by Category: % Volume Growth 2019-2024
Table 4 Off-trade Sales of Juice by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Off-trade Juice: % Volume 2020-2024