Juice in Romania

Juice in Romania

In both 2023 and 2024, Romanian consumers sought to balance their desire for healthier products with a need to control spending. Impulse purchases declined as buyers became more discerning in their choice of products. Unit prices for juice increased significantly in 2024, despite a slowdown in inflation compared to the previous year. Changes in taxation, rising costs of raw materials and transportation, and the introduction of a deposit return system all contributed to higher prices for consumer...

Euromonitor International's Juice in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: 100% Juice, Coconut and Other Plant Waters, Juice Drinks (up to 24% Juice), Nectars.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Juice market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.