Juices continued outperforming carbonates in 2023, which are regarded as a healthier alternative. However, with rising levels of inflation and unit price increases, many Romanian consumers migrated to private labels. The juice category is becoming increasingly diverse, with products available for all budgets, covering a wide array of consumers. A variety in packaging, flavour and the rising availability of products with no added sugar content further boost growth on the landscape. The foodservic...
Euromonitor International's Juice in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: 100% Juice, Coconut and Other Plant Waters, Juice Drinks (up to 24% Juice), Nectars (25-99% Juice).
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Juice market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Juice in Romania
Euromonitor International
December 2023
List Of Contents And Tables
JUICE IN ROMANIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Juice drives growth as a variety of packaging and flavours launch on the landscape
Increasingly high appetite for products that offer added health benefits
Flavour innovations and co-branding boost sales of juice in 2023
PROSPECTS AND OPPORTUNITIES
Bright future for juice in Romania as 100% juice benefits from rising health trends
Strong growth for online retail as smaller brands appear across e-commerce
Consumers gravitate towards smaller local manufacturers and private label
CATEGORY DATA
Table 1 Off-trade Sales of Juice by Category: Volume 2018-2023
Table 2 Off-trade Sales of Juice by Category: Value 2018-2023
Table 3 Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
Table 4 Off-trade Sales of Juice by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Off-trade Juice: % Volume 2019-2023