The search for healthier options is a growing concern in Portugal, aiding the consumption of juice, which is seen as a healthy drink option by many. However, in 2024, growth was slower than in previous years, with value outperforming volume due to high price points. The foodservice channel also grew faster than retail – with Portuguese consumers eating out more often while tourism continue to rise. Within the Portuguese juice landscape, consumer preferences are heavily towards natural products w...
Euromonitor International's Juice in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: 100% Juice, Coconut and Other Plant Waters, Juice Drinks (up to 24% Juice), Nectars.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Juice market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Juice in Portugal
Euromonitor International
November 2024
List Of Contents And Tables
JUICE IN PORTUGAL
KEY DATA FINDINGS
2024 DEVELOPMENTS
The health and wellness trend continues to drive growth on the juice landscape
Innovation focuses on sustainability to align with consumers’ rising demands
Private label continues to gain share, offering affordable, quality goods
PROSPECTS AND OPPORTUNITIES
Innovations focus on sugar reduction and functional juices
Greater competition for other soft drinks challenges juice sales
Improvement in purchasing power leads private label share to stabilise
CATEGORY DATA
Table 1 Off-trade Sales of Juice by Category: Volume 2019-2024
Table 2 Off-trade Sales of Juice by Category: Value 2019-2024
Table 3 Off-trade Sales of Juice by Category: % Volume Growth 2019-2024
Table 4 Off-trade Sales of Juice by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Off-trade Juice: % Volume 2020-2024