Like many other European countries, Poland has been challenged by rising inflation, which significantly impacted the cost of soft drinks, including juices. As prices increase, consumers have become more cost-conscious, prompting shifts in purchasing behaviours. This trend is particularly evident in juice, where consumers are increasingly opting for private label products over established brands to stay within budget constraints. Retailers offering private labels, such as Biedronka, are seeing gr...
Euromonitor International's Juice in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: 100% Juice, Coconut and Other Plant Waters, Juice Drinks (up to 24% Juice), Nectars.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Juice market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Juice in Poland
Euromonitor International
November 2024
List Of Contents And Tables
JUICE IN POLAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Trading down and migration to private label impacts retail value growth
Consumers demand fresher products, perceived to be less processed
Juice drinks (up to 24% juice) suffers from an unhealthy image
PROSPECTS AND OPPORTUNITIES
Health and sustainable attributes drive product innovation in juice
Innovation is high within plant-based waters, aligning with health trends
Discounters will continue to see share rise on the juice landscape
CATEGORY DATA
Table 1 Off-trade Sales of Juice by Category: Volume 2019-2024
Table 2 Off-trade Sales of Juice by Category: Value 2019-2024
Table 3 Off-trade Sales of Juice by Category: % Volume Growth 2019-2024
Table 4 Off-trade Sales of Juice by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Off-trade Juice: % Volume 2020-2024