The juice category is highly competitive in Pakistan, with a wide number of both local and international players. In juice, manufacturers compete on price, packaging, and quality to attract consumers. Slice Mango Juice produced by PepsiCo Inc, ensures its strong presence by placing the brand next to PepsiCo’s soft drinks brands in a dedicated shelf space. Nestlé leverages trade marketing tools to ensure shelf space and position itself as the consumer’s number one choice. Other local brands like...
Euromonitor International's Juice in Pakistan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: 100% Juice, Coconut and Other Plant Waters, Juice Drinks (up to 24% Juice), Nectars.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Juice market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Juice in Pakistan
Euromonitor International
January 2025
List Of Contents And Tables
JUICE IN PAKISTAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Retail distribution strategies are key to success in juice category
Consumers are looking for healthier juice options
On-the-go options adhere to modern lifestyles
PROSPECTS AND OPPORTUNITIES
Growing interest in cold-pressed juices
Functional and utilitarian juices can drive value sales
Strategic retail partnerships and marketing campaigns of key importance
CATEGORY DATA
Table 1 Off-trade Sales of Juice by Category: Volume 2019-2024
Table 2 Off-trade Sales of Juice by Category: Value 2019-2024
Table 3 Off-trade Sales of Juice by Category: % Volume Growth 2019-2024
Table 4 Off-trade Sales of Juice by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Off-trade Juice: % Volume 2020-2024