Nestle´ remained the leading player in juice during 2023, accounting for over a third of volume sales. The company’s success lies in the high brand recognition of the umbrella Nestlé brand, a loyal consumer base, a wide distribution network and consistent marketing support for its portfolio. It also had the widest portfolio from 25ml tetra packs to 1.5l juice cartons. It offers Nestlé Fruita Vitals in nectars (25-99% juice) and Nestlé Nesfruta in juice drinks (up to 24% juice). Behind Nestlé is...
Euromonitor International's Juice in Pakistan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: 100% Juice, Coconut and Other Plant Waters, Juice Drinks (up to 24% Juice), Nectars (25-99% Juice).
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Juice market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Juice in Pakistan
Euromonitor International
January 2024
List Of Contents And Tables
JUICE IN PAKISTAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Nestlé’s leadership remains unchallenged
Players look to stand out with different strategies
Small local grocers continue to dominate
PROSPECTS AND OPPORTUNITIES
Recovery for juice over forecast period
Consumers look for healthier positioning
Cold-pressed juices gaining traction
CATEGORY DATA
Table 1 Off-trade Sales of Juice by Category: Volume 2018-2023
Table 2 Off-trade Sales of Juice by Category: Value 2018-2023
Table 3 Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
Table 4 Off-trade Sales of Juice by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Off-trade Juice: % Volume 2019-2023