Juice in Norway struggles to appeal to younger generations amid weak innovation and negative volume growth. This stagnation is limiting the category's overall potential in terms of development and growth, making it less attractive to younger consumers. Off- and on-trade volume sales of juice continued to decrease in 2024. Domestic purchases have been negatively affected by the resumption of cross-border trade with Sweden with the ending of Coronavirus (COVID-19) restrictions. Although Sweden has...
Euromonitor International's Juice in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: 100% Juice, Coconut and Other Plant Waters, Juice Drinks (up to 24% Juice), Nectars.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Juice market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Juice in Norway
Euromonitor International
November 2024
List Of Contents And Tables
JUICE IN NORWAY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Lack of growth and weak innovation damage the image of juice among younger generations
Rise in demand for private label freshly pressed juice
High prices due to poor harvests and supply issues
PROSPECTS AND OPPORTUNITIES
Innovation to rejuvenate juice
Convenience and health and wellness trends present growth avenues
Online sales and out-of-Norway consumption to inform distribution patterns
CATEGORY DATA
Table 1 Off-trade Sales of Juice by Category: Volume 2019-2024
Table 2 Off-trade Sales of Juice by Category: Value 2019-2024
Table 3 Off-trade Sales of Juice by Category: % Volume Growth 2019-2024
Table 4 Off-trade Sales of Juice by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Off-trade Juice: % Volume 2020-2024