Juice has achieved positive growth in 2024, largely driven by the increasing cost of fresh fruits, particularly oranges. During periods of market abundance, lower orange prices have encouraged consumers to prepare homemade natural juice. However, 2024 has witnessed reduced orange production due to drought, compounded by rising prices, which led consumers to switch to packaged juice as a more affordable alternative. The overall unit price of juice products has increased, reflecting the elevated c...
Euromonitor International's Juice in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: 100% Juice, Coconut and Other Plant Waters, Juice Drinks (up to 24% Juice), Nectars.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Juice market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Juice in Morocco
Euromonitor International
January 2025
List Of Contents And Tables
JUICE IN MOROCCO
KEY DATA FINDINGS
2024 DEVELOPMENTS
Rising prices of fresh fruits drive packaged juice consumption
Organic juice gains ground among health-conscious consumers
Expansion into vegetable-based juices targeting premium consumers
PROSPECTS AND OPPORTUNITIES
Health trends to drive sustained juice growth
Impact of rising fruit prices on packaged juice consumption
Domestic players embrace innovation to compete
CATEGORY DATA
Table 1 Off-trade Sales of Juice by Category: Volume 2019-2024
Table 2 Off-trade Sales of Juice by Category: Value 2019-2024
Table 3 Off-trade Sales of Juice by Category: % Volume Growth 2019-2024
Table 4 Off-trade Sales of Juice by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Off-trade Juice: % Volume 2020-2024