During 2024 off-trade volume sales of juice in Malaysia experienced a marginal growth trajectory amid price-sensitive consumer behaviours as well as a related strong substitution trend. Juice in Malaysia continues to face strong substitution risks from other soft drinks categories, especially concentrates. Concentrates are far more economical than juice products as they can be diluted for multiple servings. For instance, the leading concentrates brand, Barkath Co-Ro’s Sunquick, has a high diluti...
Euromonitor International's Juice in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: 100% Juice, Coconut and Other Plant Waters, Juice Drinks (up to 24% Juice), Nectars.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Juice market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Juice in Malaysia
Euromonitor International
December 2024
List Of Contents And Tables
JUICE IN MALAYSIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Marginal volume growth in the off-trade channel amid consumer price-sensitivity and substitution threats
Prize contests gain momentum in juice
Key players engage in distribution strategies to expand their reach and engender brand loyalty
PROSPECTS AND OPPORTUNITIES
The increase in excise duty on sugary drinks is poised to hike prices of juice
Reconstituted 100% juice is set to continue to struggle in off-trade volume terms
The outlook for coconut and other plant waters is optimistic
CATEGORY DATA
Table 1 Off-trade Sales of Juice by Category: Volume 2019-2024
Table 2 Off-trade Sales of Juice by Category: Value 2019-2024
Table 3 Off-trade Sales of Juice by Category: % Volume Growth 2019-2024
Table 4 Off-trade Sales of Juice by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Off-trade Juice: % Volume 2020-2024