Off-trade volume sales declined in 2023, challenged by rising price points and the growing health awareness in the country. While many consider juice a healthy product, a rising number of consumers are avoiding juice to reduce their sugar intake. High sugar levels, partnered with the higher unit prices of juice, have seen a retail volume decline in all juice areas for the second year in a row.
Euromonitor International's Juice in Latvia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: 100% Juice, Coconut and Other Plant Waters, Juice Drinks (up to 24% Juice), Nectars (25-99% Juice).
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Juice market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Juice in Latvia
Euromonitor International
January 2024
List Of Contents And Tables
JUICE IN LATVIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
High prices and sugar content challenge sales of all juice products in 2023
Rising competition challenges volume sales of juice in the on-trade
Strong presence of local players while Lidl makes its mark on the landscape
PROSPECTS AND OPPORTUNITIES
Off-trade volume sales face rising competition from sugar-free alternatives
Tomato and apple juice benefit from traditional consumption in the country
Home-made freshly squeezed juice remains a threat over the forecast period
CATEGORY DATA
Table 1 Off-trade Sales of Juice by Category: Volume 2018-2023
Table 2 Off-trade Sales of Juice by Category: Value 2018-2023
Table 3 Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
Table 4 Off-trade Sales of Juice by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Off-trade Juice: % Volume 2019-2023