Juice in Kenya

Juice in Kenya

Overall, juice in Kenya registered muted volume growth in 2024. Though inflation eased, consumers continued to be price sensitive after several years of price hikes. This saw consumers opt for smaller pack sizes, in order to reduce the financial outlay. Many brands had to raise prices by 5-15% to cover higher costs for raw materials and packaging. This also led to private label gaining some traction among consumers with supermarket retailers such as Quickmart and Naivas offering private label fr...

Euromonitor International's Juice in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: 100% Juice, Coconut and Other Plant Waters, Juice Drinks (up to 24% Juice), Nectars.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Juice market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.