Juice continued to show positive volume growth in 2023 thanks to slowed unit price growth and the popularity of juice drinks. Juice drinks are more affordable than 100% juice or nectars, and they are generally perceived to be less sugary drinks that offer a wide range of flavours. The most popular flavours are apple, multifruit and orange; however, pomegranate and cherry are gaining popularity. Juice drinks are available in various packaging options, including PET and Tetra Pack containers, as w...
Euromonitor International's Juice in Kazakhstan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: 100% Juice, Coconut and Other Plant Waters, Juice Drinks (up to 24% Juice), Nectars (25-99% Juice).
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Juice market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Juice in Kazakhstan
Euromonitor International
January 2024
List Of Contents And Tables
JUICE IN KAZAKHSTAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Juice drinks benefit from their affordability and flavour options
Popularity of juice drinks impacts nectars
Coca-Cola and RG Brands lead thanks to their wide product portfolios and brand recognition
PROSPECTS AND OPPORTUNITIES
Moderate volume growth of a mature product area
High prices and competition from other beverages hamper growth of 100% juice
Innovation to keep consumers interested
CATEGORY DATA
Table 1 Off-trade Sales of Juice by Category: Volume 2018-2023
Table 2 Off-trade Sales of Juice by Category: Value 2018-2023
Table 3 Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
Table 4 Off-trade Sales of Juice by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Off-trade Juice: % Volume 2019-2023