Juice in Hungary faced significant challenges in 2023 due to high inflation rates and rising prices. Across all juice categories, except for coconut and other plant waters, sales volume experienced a substantial decline. This decline can be attributed to the sensitivity of consumers to price increases for non-essential products. As a result, consumers opted for more affordable drinks with lower juice content, reducing demand for premium juice. Launches of not-from-concentrate juices were put on...
Euromonitor International's Juice in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: 100% Juice, Coconut and Other Plant Waters, Juice Drinks (up to 24% Juice), Nectars (25-99% Juice).
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Juice market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Juice in Hungary
Euromonitor International
December 2023
List Of Contents And Tables
JUICE IN HUNGARY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Price sensitivity impacts juice consumption
Innovation continues despite challenges
Public health product tax impacts juice formulations
PROSPECTS AND OPPORTUNITIES
Premiumisation and innovation to drive growth
Juice drinks to thrive with affordability and innovation
Health-conscious consumers to fuel growth in emerging categories
CATEGORY DATA
Table 1 Off-trade Sales of Juice by Category: Volume 2018-2023
Table 2 Off-trade Sales of Juice by Category: Value 2018-2023
Table 3 Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
Table 4 Off-trade Sales of Juice by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Off-trade Juice: % Volume 2019-2023