Juice has been heavily affected by price increases in Greece over 2024. Retail price inflation resulted in a strong shift away from chilled juice in favour of ambient juice. Whilst ambient juice has also been subject to price hikes, the increase was weaker than in chilled juice as they were less affected by energy prices. Given the consumer price sensitivity, there was a noticeable migration to private label and cheaper brands as consumers looked for more affordable juice. In line with this tren...
Euromonitor International's Juice in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: 100% Juice, Coconut and Other Plant Waters, Juice Drinks (up to 24% Juice), Nectars.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Juice market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Juice in Greece
Euromonitor International
November 2024
List Of Contents And Tables
JUICE IN GREECE
KEY DATA FINDINGS
2024 DEVELOPMENTS
Price increases stimulate demand for smaller packs and more affordable offerings
Orange juice posts higher price increases compared to other flavours
Shift towards ambient juice drives change in competitive landscape
PROSPECTS AND OPPORTUNITIES
Prices will reside at a new normal level over forecast period
Ambient juice to retain its strong position
On-trade sales of juice to come under pressure
CATEGORY DATA
Table 1 Off-trade Sales of Juice by Category: Volume 2019-2024
Table 2 Off-trade Sales of Juice by Category: Value 2019-2024
Table 3 Off-trade Sales of Juice by Category: % Volume Growth 2019-2024
Table 4 Off-trade Sales of Juice by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Off-trade Juice: % Volume 2020-2024