Largely driven by the health trend, chilled Juice has been favoured over the review period, with consumers appreciating the higher nutritional value compared to ambient Juice. However, moving into 2023, ambient Juice had a better performance; the decline in disposable incomes and price increases have resulted in consumers becoming more price sensitive, trading down to affordable options.
Euromonitor International's Juice in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: 100% Juice, Coconut and Other Plant Waters, Juice Drinks (up to 24% Juice), Nectars (25-99% Juice).
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Juice market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Juice in Greece
Euromonitor International
December 2023
List Of Contents And Tables
JUICE IN GREECE
KEY DATA FINDINGS
2023 DEVELOPMENTS
Ambient Juice outperforms chilled as consumers trade down to affordable options
Shrinking disposable incomes lead to changes on the competitive landscape
Shift to smaller pack sizes gathers pace as consumers reduce spending
PROSPECTS AND OPPORTUNITIES
Chilled Juice set to recover as the economy strengthens over the forecast period
Innovation focuses on flavours, while Superfruit mixes perform well
Table 7 NBO Company Shares of Off-trade Juice: % Value 2019-2023
Table 8 LBN Brand Shares of Off-trade Juice: % Value 2020-2023
Table 9 Forecast Off-trade Sales of Juice by Category: Volume 2023-2028
Table 10 Forecast Off-trade Sales of Juice by Category: Value 2023-2028
Table 11 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2023-2028
Table 12 Forecast Off-trade Sales of Juice by Category: % Value Growth 2023-2028
SOFT DRINKS IN GREECE
EXECUTIVE SUMMARY
Soft drinks in 2023: The big picture
Due to dramatic price hikes in food, utilities and energy prices, consumers were forced to cut down on non-essentials, impacting soft drinks. Alongside supermarket sales of soft drinks decreasing, impulse purchases through kiosks and convenience stores also suffered. The decline in disposable incomes equally impacted on trade performance, although most product sales were growing in line with the loss seen during COVID-19.
2023 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
MARKET DATA
Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2022
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2022
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2022
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2022
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023
Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023
Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2023