Juice remains in a negative volume off-trade slump in France in 2024, albeit at a less steep rate than seen in recent years. Meanwhile, value is seeing small positive gains due to high prices. Overall, the category is facing a combination of structural challenges, with limited scope for recovery. To start, the “sugar bashing” trend is negatively influencing the perception of juice due to its high sugar content, alongside the fact that, on the manufacturers’ side, the sugar tax also plays a part.
Euromonitor International's Juice in France report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: 100% Juice, Coconut and Other Plant Waters, Juice Drinks (up to 24% Juice), Nectars.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Juice market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Juice in France
Euromonitor International
November 2024
List Of Contents And Tables
JUICE IN FRANCE
KEY DATA FINDINGS
2024 DEVELOPMENTS
Juice remains in a negative volume slump due to a combination of challenges
Variable performances seen across categories
Brands reconsider their positioning due to overarching trends and competition from private label
PROSPECTS AND OPPORTUNITIES
Limited scope for stronger sales, due to various challenges and maturity of the category
High pressure processing technology may revitalise the image of juice
Will organic products see revitalisation?
CATEGORY DATA
Table 1 Off-trade Sales of Juice by Category: Volume 2019-2024
Table 2 Off-trade Sales of Juice by Category: Value 2019-2024
Table 3 Off-trade Sales of Juice by Category: % Volume Growth 2019-2024
Table 4 Off-trade Sales of Juice by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Off-trade Juice: % Volume 2020-2024