In 2024, the juice landscape experienced notable changes due to rising prices, which altered consumer behaviour and reshaped demand. As juice prices climbed, many consumers shifted toward juice drinks, which typically contain up to 24% juice content and are more affordable than premium counterparts. Juice drinks, being the most budget-friendly option, have become a go-to for price-sensitive consumers, especially given the current economic conditions.
Euromonitor International's Juice in Egypt report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: 100% Juice, Coconut and Other Plant Waters, Juice Drinks (up to 24% Juice), Nectars.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Juice market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Juice in Egypt
Euromonitor International
November 2024
List Of Contents And Tables
JUICE IN EGYPT
KEY DATA FINDINGS
2024 DEVELOPMENTS
Inflation negatively impacts demand for all juice types in 2024
Package designs appeal to consumers by aligning with health trends
A decline within nectars as lack of competition limits product innovation
PROSPECTS AND OPPORTUNITIES
Prices for juices are expected to rise, boosting sales of affordable options
New products focus on healthier messaging to drive sales over the forecast period
Slower growth for nectars as consumer shift to cheaper, or more expensive options
CATEGORY DATA
Table 1 Off-trade Sales of Juice by Category: Volume 2019-2024
Table 2 Off-trade Sales of Juice by Category: Value 2019-2024
Table 3 Off-trade Sales of Juice by Category: % Volume Growth 2019-2024
Table 4 Off-trade Sales of Juice by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Off-trade Juice: % Volume 2020-2024