The juice category is witnessing strong value growth across most of its categories in 2023, driven by higher unit prices. Overall demand for juice continues to rise, unlike some other non-alcoholic drinks categories, although consumers are switching between categories. With nectars resurfacing over the review period, there were hopes for the category to attract a higher number of consumers. However, 2023 saw a shift in consumer demand from nectars to juice drinks, as consumers traded down from h...
Euromonitor International's Juice in Egypt report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: 100% Juice, Coconut and Other Plant Waters, Juice Drinks (up to 24% Juice), Nectars (25-99% Juice).
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Juice market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Juice in Egypt
Euromonitor International
December 2023
List Of Contents And Tables
JUICE IN EGYPT
KEY DATA FINDINGS
2023 DEVELOPMENTS
Juice category continues to grow with a shift from nectars to juice drinks
Wider product availability of children’s products
Juhayna continues to lead the category regardless of price shifts across retail channels
PROSPECTS AND OPPORTUNITIES
Healthy growth driven by juice drinks and premiumisation
Packaging innovations will drive demand and attract consumers
Ongoing shift away from nectars
CATEGORY DATA
Table 1 Off-trade Sales of Juice by Category: Volume 2018-2023
Table 2 Off-trade Sales of Juice by Category: Value 2018-2023
Table 3 Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
Table 4 Off-trade Sales of Juice by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Off-trade Juice: % Volume 2019-2023