Juice sales in Denmark continue to decline in 2024 as increasing unit prices and health concerns deter consumers. Many Danes view juice as a high-sugar, less-healthy option, leading them to seek alternatives. Additionally, higher ingredient costs have prompted manufacturers to reduce pack sizes, further contributing to the overall drop in sales volume. These dynamics reflect both changing consumer preferences and inflationary pressures on production costs, which collectively drive down the volum...
Euromonitor International's Juice in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: 100% Juice, Coconut and Other Plant Waters, Juice Drinks (up to 24% Juice), Nectars.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Juice market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Juice in Denmark
Euromonitor International
November 2024
List Of Contents And Tables
JUICE IN DENMARK
KEY DATA FINDINGS
2024 DEVELOPMENTS
Declining juice sales due to rising prices and health perceptions
Shift towards nectars as orange prices impact production
Emergence of natural lemonades and health-focused juice drinks
PROSPECTS AND OPPORTUNITIES
Further decline in juice volumes as consumers shift to functional waters
Growth in new juice drinks targeted at out-of-home consumption
Increasing use of mixed fruits and smaller pack sizes to control costs
CATEGORY DATA
Table 1 Off-trade Sales of Juice by Category: Volume 2019-2024
Table 2 Off-trade Sales of Juice by Category: Value 2019-2024
Table 3 Off-trade Sales of Juice by Category: % Volume Growth 2019-2024
Table 4 Off-trade Sales of Juice by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Off-trade Juice: % Volume 2020-2024