Sales of juice continued to decline in 2024 in off-trade volume and on-trade volume terms. Soaring prices, coupled with constrained household budgets amid inflationary pressures, and the poor performance of leading brand Hit, dampened the performance of the category. With the introduction of the health tax in November 2023, Postobón decided to reformulate the Hit brand to reduce the sugar content below 5g per 100 ml, which is the threshold before the tax is applied. This strategy led to a change...
Euromonitor International's Juice in Colombia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: 100% Juice, Coconut and Other Plant Waters, Juice Drinks (up to 24% Juice), Nectars.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Juice market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Juice in Colombia
Euromonitor International
November 2024
List Of Contents And Tables
JUICE IN COLOMBIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Juice sees declining sales as consumers react badly to the reformulation of Hit
Larger sizes appeal to consumers
Grupo Nutresa brings smoothies to the market as it targets health conscious consumers
PROSPECTS AND OPPORTUNITIES
Economic pressures likely to suppress growth opportunities for juice
Products with a higher fruit content expected to thrive
Fortified/functional options could find favour due to population ageing
CATEGORY DATA
Table 1 Off-trade Sales of Juice by Category: Volume 2019-2024
Table 2 Off-trade Sales of Juice by Category: Value 2019-2024
Table 3 Off-trade Sales of Juice by Category: % Volume Growth 2019-2024
Table 4 Off-trade Sales of Juice by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Off-trade Juice: % Volume 2020-2024