In 2024, off-trade volume sales of juice in Bulgaria continued to be dampened by rising prices amid a significant, if slower, rate of inflation and a cost-of-living crisis. Off-trade volume sales were also affected by the ongoing recovery of foodservice as consumers more fully resumed pre-Coronavirus (COVID-19) lifestyles. By the end of the review period, foodservice volume sales are set to exceed the 2019 pre-pandemic level for the first time. With 100% juice seeing the highest average retail u...
Euromonitor International's Juice in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: 100% Juice, Coconut and Other Plant Waters, Juice Drinks (up to 24% Juice), Nectars.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Juice market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Juice in Bulgaria
Euromonitor International
November 2024
List Of Contents And Tables
JUICE IN BULGARIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Economic factors continue to help shape demand
Coconut water leverages novelty and health positioning to gain momentum
Affordable prices boost the performance of juice drinks
PROSPECTS AND OPPORTUNITIES
Juice to see push-pull factors
Improving economic conditions to challenge the rise of private label
Health and wellness to increase its weight in juice
CATEGORY DATA
Table 1 Off-trade Sales of Juice by Category: Volume 2019-2024
Table 2 Off-trade Sales of Juice by Category: Value 2019-2024
Table 3 Off-trade Sales of Juice by Category: % Volume Growth 2019-2024
Table 4 Off-trade Sales of Juice by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Off-trade Juice: % Volume 2020-2024