Juice in Bulgaria

Juice in Bulgaria


In 2024, off-trade volume sales of juice in Bulgaria continued to be dampened by rising prices amid a significant, if slower, rate of inflation and a cost-of-living crisis. Off-trade volume sales were also affected by the ongoing recovery of foodservice as consumers more fully resumed pre-Coronavirus (COVID-19) lifestyles. By the end of the review period, foodservice volume sales are set to exceed the 2019 pre-pandemic level for the first time. With 100% juice seeing the highest average retail u...

Euromonitor International's Juice in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: 100% Juice, Coconut and Other Plant Waters, Juice Drinks (up to 24% Juice), Nectars.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Juice market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Juice in Bulgaria
Euromonitor International
November 2024
List Of Contents And Tables
JUICE IN BULGARIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Economic factors continue to help shape demand
Coconut water leverages novelty and health positioning to gain momentum
Affordable prices boost the performance of juice drinks
PROSPECTS AND OPPORTUNITIES
Juice to see push-pull factors
Improving economic conditions to challenge the rise of private label
Health and wellness to increase its weight in juice
CATEGORY DATA
Table 1 Off-trade Sales of Juice by Category: Volume 2019-2024
Table 2 Off-trade Sales of Juice by Category: Value 2019-2024
Table 3 Off-trade Sales of Juice by Category: % Volume Growth 2019-2024
Table 4 Off-trade Sales of Juice by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Off-trade Juice: % Volume 2020-2024
Table 6 LBN Brand Shares of Off-trade Juice: % Volume 2021-2024
Table 7 NBO Company Shares of Off-trade Juice: % Value 2020-2024
Table 8 LBN Brand Shares of Off-trade Juice: % Value 2021-2024
Table 9 Forecast Off-trade Sales of Juice by Category: Volume 2024-2029
Table 10 Forecast Off-trade Sales of Juice by Category: Value 2024-2029
Table 11 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2024-2029
Table 12 Forecast Off-trade Sales of Juice by Category: % Value Growth 2024-2029
SOFT DRINKS IN BULGARIA
EXECUTIVE SUMMARY
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
MARKET DATA
Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2024
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2024
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2024
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2024
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2019-2024
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024
Table 27 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2020-2024
Table 28 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2021-2024
Table 29 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2020-2024
Table 30 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2021-2024
Table 31 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2024
Table 32 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2024
Table 33 NBO Company Shares of Off-trade Soft Drinks: % Value 2020-2024
Table 34 LBN Brand Shares of Off-trade Soft Drinks: % Value 2021-2024
Table 35 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2019-2024
Table 36 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2019-2024
Table 37 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2019-2024
Table 38 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2024
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2024-2029
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2024-2029
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2024-2029
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2024-2029
Table 43 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2024-2029
Table 44 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2024-2029
Table 45 Forecast Off-trade Sales of Soft Drinks by Category: Value 2024-2029
Table 46 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2024-2029
Table 47 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2024-2029
Table 48 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2024-2029
APPENDIX
Fountain sales in Bulgaria
DISCLAIMER
SOURCES
Summary 1 Research Sources

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings