100% juice is posting stable growth in Bulgaria in 2023, maintaining popularity due to its perceived freshness, nutritional value and alignment with health and wellness trends. Despite this, its growth potential is somewhat hampered by ongoing economic uncertainty. The increasing financial strain on consumers, exacerbated by rising prices and diminishing purchasing power, has led to the highest unit price growth in the juice category. However, the overall category’s steady growth in retail volum...
Euromonitor International's Juice in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: 100% Juice, Coconut and Other Plant Waters, Juice Drinks (up to 24% Juice), Nectars (25-99% Juice).
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Juice market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Juice in Bulgaria
Euromonitor International
December 2023
List Of Contents And Tables
JUICE IN BULGARIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Steady growth for juice overall amid economic pressures
Trading down increases along with health-oriented shifts
Cappy and Queen’s remain on top in strongly competitive landscape
PROSPECTS AND OPPORTUNITIES
Players to focus on optimisation as health trends continue to inform innovation
Niche areas will see further expansion
Increased prevalence of promotional strategies and price sensitivity
CATEGORY DATA
Table 1 Off-trade Sales of Juice by Category: Volume 2018-2023
Table 2 Off-trade Sales of Juice by Category: Value 2018-2023
Table 3 Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
Table 4 Off-trade Sales of Juice by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Off-trade Juice: % Volume 2019-2023