The rising price of juice in Austria continued to support current value growth in 2024, whilst volume sales declined slightly. Despite the growing demand for alternatives to sugary carbonates, almost all types of juice record a volume decline in 2024. The rising cost of living has dampened juice consumption, with budget conscious consumers opting to buy less juice in 2024. Juice also faces growing competition from healthier products or those providing wellness benefits, such as flavoured and fun...
Euromonitor International's Juice in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: 100% Juice, Coconut and Other Plant Waters, Juice Drinks (up to 24% Juice), Nectars.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Juice market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Juice in Austria
Euromonitor International
November 2024
List Of Contents And Tables
JUICE IN AUSTRIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Juice sales remain under pressure in 2024
Novelty products enjoy growth from small base
Rauch Fruchtsäfte extends is lead in juice
PROSPECTS AND OPPORTUNITIES
Retail sales to come under pressure in contrast to foodservice where there is some growth potential
Discounters will benefit from ongoing price sensitivity
Higher quality juices will fuel the innovation pipeline
CATEGORY DATA
Table 1 Off-trade Sales of Juice by Category: Volume 2019-2024
Table 2 Off-trade Sales of Juice by Category: Value 2019-2024
Table 3 Off-trade Sales of Juice by Category: % Volume Growth 2019-2024
Table 4 Off-trade Sales of Juice by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Off-trade Juice: % Volume 2020-2024