After the substantial increases in past years, fuelled by the outbreak of COVID-19 and increased time spent in households, retail volume sales of juice recorded a slowdown in 2023. In addition, there was a further shift towards on-trade sales, resulting in declining off-trade volumes as consumers shifted to out-of-home consumption. Nevertheless, volume sales remained high, as health and wellness trends continued to motivate consumers to drink juice above sugary non-alcoholic drinks. Price increa...
Euromonitor International's Juice in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: 100% Juice, Coconut and Other Plant Waters, Juice Drinks (up to 24% Juice), Nectars (25-99% Juice).
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Juice market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Juice in Austria
Euromonitor International
January 2024
List Of Contents And Tables
JUICE IN AUSTRIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
A shift to on-trade sales dampens retail volume growth in 2023
Innovations aligned to functionality and health drive up unit prices
Rauch Fruchtsäfte leads sales, offering a wide variety of functional products
PROSPECTS AND OPPORTUNITIES
Healthier alternatives challenge retail volume sales of juice products
Retail value is bolstered by innovation, with consumers shifting to quality
Supermarkets continue to drive sales, with a wide variety of products and prices
CATEGORY DATA
Table 1 Off-trade Sales of Juice by Category: Volume 2018-2023
Table 2 Off-trade Sales of Juice by Category: Value 2018-2023
Table 3 Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
Table 4 Off-trade Sales of Juice by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Off-trade Juice: % Volume 2019-2023