Following strong growth in juice consumption, largely driven by policies under the previous government, Argentina experienced a significant contraction in juice sales in 2024. This was due to the severe economic measures enacted by President Javier Milei's administration. These policies, which included measures and drastic cuts to public spending, have led to a deep recession in the first half of 2024. As a result, consumer purchasing power has sharply decreased, causing a notable drop in juice...
Euromonitor International's Juice in Argentina report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: 100% Juice, Coconut and Other Plant Waters, Juice Drinks (up to 24% Juice), Nectars.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Juice market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Juice in Argentina
Euromonitor International
November 2024
List Of Contents And Tables
JUICE IN ARGENTINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Price sensitivity leads to downtrading on the juice landscape
New juice launches focus on healthier attributes and low calories
Increased investment in production capacity bolsters strength in the juice landscape
PROSPECTS AND OPPORTUNITIES
A weak economy benefits price-driven juice drinks and nectars
Health and wellness to play an ongoing role in product innovation
Juice players launch vegetable based recipes to widen the consumer base
CATEGORY DATA
Table 1 Off-trade Sales of Juice by Category: Volume 2019-2024
Table 2 Off-trade Sales of Juice by Category: Value 2019-2024
Table 3 Off-trade Sales of Juice by Category: % Volume Growth 2019-2024
Table 4 Off-trade Sales of Juice by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Off-trade Juice: % Volume 2020-2024