The COVID-19 pandemic has accelerated the rise in consumer health consciousness in Argentina, supporting sales of juice – in particular, 100% juice, which is perceived as being more “natural” and thus healthier than alternatives. In line with health and wellness trends, 100% juice continues to see robust growth in 2023, fuelled by rising demand for vitamin C in the wake of COVID-19; consumers are increasingly interested in natural solutions to strengthening immunity. At the same time, growing co...
Euromonitor International's Juice in Argentina report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: 100% Juice, Coconut and Other Plant Waters, Juice Drinks (up to 24% Juice), Nectars (25-99% Juice).
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Juice market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Juice in Argentina
Euromonitor International
November 2023
List Of Contents And Tables
JUICE IN ARGENTINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Upbeat growth for 100% juice thanks to natural and healthy positioning
Droughts limit available fruit for juices
Coca-Cola leads overall, with its Cepita brand number one in nectars, as players compete through price positioning and enjoy further expansion
PROSPECTS AND OPPORTUNITIES
Health and wellness trends to continue playing crucial role in future growth of juice
New product development may capture new consumers
Economic instability likely to benefit lower-cost nectars and juice drinks
CATEGORY DATA
Table 1 Off-trade Sales of Juice by Category: Volume 2018-2023
Table 2 Off-trade Sales of Juice by Category: Value 2018-2023
Table 3 Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
Table 4 Off-trade Sales of Juice by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Off-trade Juice: % Volume 2019-2023