Coconut water, led by Vita Coco, is rapidly expanding its presence in retail stores beyond core channels such as warehouse clubs. It is now more widely available in supermarkets, convenience stores, and via e-commerce channels. This growth is being driven by a new set of brands and product innovations, such as a focus on organic, cold press, or sustainability claims. Coconut water is also benefiting significantly from the hydration trend in the US, with more and more brands listing it as a main...
Euromonitor International's Juice in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: 100% Juice, Coconut and Other Plant Waters, Juice Drinks (up to 24% Juice), Nectars (25-99% Juice).
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Juice market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Juice in the US
Euromonitor International
December 2023
List Of Contents And Tables
JUICE IN THE US
KEY DATA FINDINGS
2023 DEVELOPMENTS
Coconut water continues its positive momentum in off-trade volume and value terms
The perception of health continues to impact juice in various ways
Organic certification and sustainability contribute to success
PROSPECTS AND OPPORTUNITIES
Juice’s place in consumers’ consumption occasions is being challenged
Functionality and health will be key in the future of juice
Blurring category lines could be beneficial for juice
CATEGORY DATA
Table 1 Off-trade Sales of Juice by Category: Volume 2018-2023
Table 2 Off-trade Sales of Juice by Category: Value 2018-2023
Table 3 Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
Table 4 Off-trade Sales of Juice by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Off-trade Juice: % Volume 2019-2023